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Last Updated: 
July, 2026
 

Welcome to Forward Lagos.
 

Forward Lagos is committed to respecting your privacy and protecting the personal information you choose to share with us. This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and the rights available to you.
 

This Privacy Policy applies when you visit the Forward Lagos website, complete the Pulse, sign the Pledge, register for updates, participate in our initiatives, or use any other features and services provided through the platform.

1. Who We Are

Forward Lagos is a civic participation initiative focused on creating meaningful ways for people to engage with the ideas, conversations, and opportunities shaping the future of Lagos.
 

For applicable data protection law, the organisation responsible for determining how and why your personal data is processed is:

Legal Entity: Lagos East Movement
Trading/Platform Name: Forward Lagos
Email: info@forwardlagos.com
Address: Lagos, Nigeria
 

Where third-party technology or service providers process personal data on our behalf, they do so only for authorised purposes and subject to appropriate data protection obligations.

2. Information We Collect

The information we collect depends on how you interact with Forward Lagos.

Information You Provide

This may include:
 

• Your name.

• Email address.

• Telephone or WhatsApp number, where you choose to provide it.

• Country, state, city, or other location information that you provide.

• Responses to questionnaires, including the Pulse.

• Information provided when you sign the Forward Lagos Pledge.

• Information you provide when registering for events, updates, initiatives, or other activities.

• Any other information you voluntarily submit through the website.

Information Collected Automatically

When you use our website, we may automatically collect certain technical information, including:
 

• IP address.

• Browser and device information.

• Pages visited and interactions with the website.

• General usage and performance information.

• Information collected through cookies and similar technologies.

We use this information to maintain, secure, analyse, and improve the website.

3. Why We Collect Your Information

We collect and use personal information for specific and legitimate purposes.

Depending on how you interact with Forward Lagos, this may include:
 

• Processing your participation in the Forward Lagos Pledge.

• Collecting and analysing citizen priorities through the Pulse.

• Understanding patterns and trends in the issues that matter to Lagosians.

• Supporting policy discussions and the development of ideas and proposals relating to Lagos.

• Providing access to Forward Lagos features, initiatives, events, and resources.

• Sending updates about Forward Lagos where you have requested or consented to receive them, or where another lawful basis applies.

• Responding to enquiries and requests.

• Improving the performance, usability, and security of our website.

• Preventing fraud, abuse, unauthorised access, and other security issues.

• Complying with applicable legal and regulatory obligations.
 

We will not use your personal information for purposes that are incompatible with the purpose for which it was collected without appropriate notice or lawful basis.

4. The Pulse

The Pulse is designed to provide a structured way for Lagosians to share the issues and priorities that matter to them.

Responses may be aggregated and analysed to identify trends, patterns, and areas of public interest. These insights may contribute to policy discussions, manifesto development, research, civic education, and other Forward Lagos initiatives.

Where Pulse findings are published or shared publicly, we intend to use aggregated or anonymised information so that individual participants are not identified.

If a Pulse questionnaire asks for information that may reveal political opinions, affiliations, preferences, or other sensitive information, we will provide appropriate information and obtain any consent or satisfy any other legal requirement applicable to that processing.

You should only provide information that you are comfortable sharing and that the relevant questionnaire requests.

5. Our Lawful Basis for Processing

Under applicable Nigerian data protection law, we process personal data only where there is a lawful basis for doing so.

Depending on the activity, this may include:
 

Consent: where you have voluntarily permitted us to process your information for a specified purpose.

Performance of a service or request: where processing is necessary to provide a feature or service you have requested.

Legal obligation: where processing is necessary to comply with a legal or regulatory requirement.
 

Legitimate interests: where processing is necessary for a legitimate purpose and that interest is not overridden by your rights and freedoms.

Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
 

Where sensitive personal data is processed, we will apply the additional requirements and safeguards required by applicable data protection law.

6. Communications

If you choose to receive Forward Lagos updates, we may contact you through the communication channels you provide, including email, WhatsApp, SMS, or other available channels.
 

These communications may include information about Forward Lagos initiatives, civic programmes, events, publications, policy developments, and other relevant updates.
 

You can stop receiving non-essential communications at any time by using the unsubscribe option provided or by contacting us.

We will not use your personal information for direct marketing where your consent or another lawful basis required by applicable law has not been obtained.

7. Sharing Your Information

We do not sell your personal information.

We may share or provide controlled access to personal information with trusted organisations and service providers that help us operate Forward Lagos.

These may include providers of:

• Website hosting and infrastructure.

• Data storage.

• Communications and messaging.

• Analytics.

• Cybersecurity.

• Technical development and maintenance.

• Other services necessary to operate the platform.
 

Where a third party processes personal information on our behalf, we require appropriate contractual and organisational safeguards.

We may also disclose information where required by law, court order, regulation, or a lawful request from an authorised authority, or where disclosure is necessary to protect the rights, safety, or security of Forward Lagos, our users, or others.

8. Technology Partners

Forward Lagos may work with technology partners to build, maintain, secure, and improve the platform.

Where Aim One Company provides technology, digital, marketing, or related services to Forward Lagos, it may process personal information on behalf of Forward Lagos where necessary to provide those services.
 

Such processing will be limited to authorized purposes and subject to applicable contractual and data protection requirements.

9. International Data Transfers

Forward Lagos may use technology and service providers whose systems or operations are located outside Nigeria.

Where personal information is transferred outside Nigeria, we will take reasonable steps to ensure that the transfer is conducted in accordance with applicable Nigerian data protection requirements and that appropriate safeguards are in place.

Where additional protections or consent are required by applicable law, we will implement them.

10. Data Retention

We do not keep personal information indefinitely.
 

Personal data will be retained only for as long as reasonably necessary to fulfill the purpose for which it was collected, comply with legal or regulatory obligations, resolve disputes, maintain appropriate records, or protect our legitimate interests.
 

Retention periods may vary depending on the type of information and the purpose for which it was collected.

When personal information is no longer required, we will take reasonable steps to securely delete, anonymise, or otherwise dispose of it.

11. Protecting Your Information

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, destruction, or disclosure.
 

These measures may include access controls, secure storage, authentication, monitoring, and other appropriate security practices.

However, no online system can guarantee absolute security. If a personal data breach occurs, we will take the steps required by applicable law, including notifying affected individuals and the relevant regulatory authority where notification is legally required.

12. Cookies and Similar Technologies

The Forward Lagos website may use cookies and similar technologies to:
 

• Keep the website functioning properly.

• Remember user preferences.

• Understand how visitors use the website.

• Improve website performance.

• Maintain security.

• Measure the effectiveness of our digital platforms.
 

Where required, we will obtain consent before placing non-essential cookies on your device.

You can also manage cookies through your browser settings and any cookie management tools provided on our website.

13. Your Rights

Subject to applicable law, you may have rights regarding your personal data, including the right to:
 

• Request access to personal data we hold about you.

• Request correction of inaccurate or incomplete information.

• Request deletion of your personal information in appropriate circumstances.

• Request restriction of certain processing.

• Object to certain processing activities.

• Withdraw consent where processing is based on consent.

• Request portability of your personal information where applicable.

• Ask questions about how your personal information is being processed.
 

You may exercise these rights by contacting us using the details provided below.

We may need to verify your identity before responding to certain requests.

Some rights may be subject to legal limitations or exceptions.

14. Complaints

If you have concerns about how Forward Lagos handles your personal information, we encourage you to contact us first so that we can investigate and address your concern.

You also have the right, where applicable, to lodge a complaint with the Nigeria Data Protection Commission (NDPC) or another competent data protection authority.

15. Children's Privacy

Forward Lagos does not knowingly collect personal information from children where doing so would be prohibited by applicable law.

Where an initiative is intended for a specific age group, we will provide appropriate information and safeguards.

If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our platform, services, technology, legal requirements, or data processing practices.

When we make significant changes, we will update the "Last Updated" date at the top of this page and provide additional notice where appropriate.

17. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how your information is handled, please contact our privacy team.

Forward Lagos
Email: info@forwardlagos.com
Address: Lagos, Nigeria
 

We believe trust is built through transparency. We will continue to work to ensure that your personal information is handled responsibly as we build the future of Lagos together.